Audi is tops when it comes to quality
Ipsos has been involved in competitive customer satisfaction surveys for the motor industry in South Africa since 1991. The quality if cars sold in South Africa has improved in recent years so much so that Ipsos SA has revamped its scoring system for the annual Vehicle Quality Survey. Facts and figures obtained from telephonic interviews conducted in 2015 with more than 8 000 owners of 17 participating brands were used to compile the detailed survey.
Audi is the shining star this year, taking seven Gold awards. Next up is Toyota which took five Gold awards. These were followed by Volkswagen, Mercedes-Benz and Nissan.
Audi won Gold for Best Luxury Brand Overall, as well as Best Top Hatch (A1 and A3), Bext Medium Sedan (A4 and A5 Sportback), Best Top Sedan (A3) and Best Sports Coupe (A5 Coupe).
Toyota won its five Passenger Car Gold awards for Best Small Hatch (Yaris), Best Top Hatch (Auris), Best Small Sedan (Corolla Quest), Best New Volume Passenger Car (Corolla Quest) and Best Volume Passenger Car Brand.
Volkswagen won two Golds for Best Small Sedan (Polo) and Best New Volume Passenger Car (up!). Nissan took Gold for Best Entry LevelCar (Micra) and Best Volume Passenger Car Brand overall.
Interestingly, the Volkswagen Touareg had the highest product quality rating overall.
In the Light Commercial Category, Toyota cleaned up with seven Gold awards including Best Light Commercial Vehicle Plant , Best Petrol Single Cab, Best Diesel Single Cab and Diesel Double Cab. The Hilux was also the best One-Ton Single Cab Commercial Vehicle Brand and the Best Double Cab Commercial Vehicle Brand. Toyota was the Best Light Commercial Vehicle Brand overall.
More information on the Ipsos Quality Award winners