Nissan SA achieves its best sales and market share in over 10 years
ROSSLYN, South Africa (September 28 2017) – Against a backdrop of declining new vehicle sales in South Africa, the Nissan brand is outperforming.
Nissan South Africa reports it achieved its best sales and market share in over 10 years during August 2017.
- 10.6 percent market share
- Up from a 7.5 percent low in 2014
- Best light commercial vehicle (LCV) sales
- 20.7 percent market share
- 2nd place in market
- Best passenger vehicle sales
- 5.6 percent market share
“We are thrilled with these results which reflect the strength and commitment of our sales and marketing teams,” says Nissan SA’s sales and marketing director Xavier Gobille.
Driving passenger vehicle growth have been excellent sales of the Nissan Almera and Datsun, which enjoyed respective growth of over 500 percent and 200 percent. Datsun, Nissan’s entry-level offering, was reintroduced in South Africa in 2014.
In the LCV segment, where Nissan has established a formidable reputation, sales of the locally-produced NP300 Hardbody and NP200 three-quarter ton bakkie, were up a combined 68 percent.
Complementing growth in the LCV segment was the new Nissan Navara where sales grew 250 percent.
“Our excellent performance gives us a solid platform for further growth in a domestic market which has been under considerable pressure in the last 18 months,” states Gobille.
NAAMSA’s (National Association of Automobile Manufacturers) second quarter review of the South African automotive industry, released in August, reports that new vehicle sales remain under pressure and are likely to remain so for 2017, while exports have also declined.
Via: Nissan South Africa