Can you guess the world’s most popular car colour?
For the fifth consecutive year, the world’s most popular car colours are pretty much the same! With white still being the number 1 car colour in the world.
The list of the world’s most popular car colours looks something like this:
- White (35%)
- Black (18%)
- Silver (13%)
- Grey (10%)
- Red (7%)
- Blue (6%)
- Yellow/gold (6%)
- Brown/beige (2%)
- Green (1%)
- Others (<1%)
Africa
- White cars lead at almost half of all vehicles sold at 46%.
- Green could not do any worse with 0% of sales.
- Black and beige/brown remained unchanged from 2014.
North America
- Since 2007, white has been the most popular car colour in this region, totaling 27% in 2015, a gain of 2%.
- Blue increased in popularity to a total of 8% of sales due to increased use of the colour on compact/sport and intermediate/crossover utility vehicles (CUVs).
- At 11%, no region likes red more; but South America comes in a close second at 10%.
- Axalta’s 2015 North American Automotive Colour of the Year, Radiant Red, reflected the preference of red among consumers in the region.
South America
- At 37%, white is the region’s most popular car colour.
- Silver is the second-most popular at 23%.
- Red jumped 8% over 2014 levels.
Europe
- The overall car colours ranking remained the same compared to 2014. Small changes are evident, as white pearl increased by 2% points and gray fell by one.
- Blue comes in at 9% with much interest in mid-shade blues.
- Holding 21% of the market, no region likes black more.
Russia
- Green dropped by 4% compared to 2014, one of the biggest declines.
- White cars jumped by 6% to 29%.
- Black gained 7%, more than any other colour in Russia.
Asia
- The region experienced a 10% year-over-year drop in gray vehicles.
- Up 11% from 2014, white is the most popular car colour across the region at 41%.
- In China alone, white gained in popularity by 19%.
- The region showed a 3% increase in beige/brown.
Axalta has released its 2015 Automotive Colour Popularity Report. Showing the most popular car colour in the world, in which Axalta reported,
“White has continued to increase in popularity, topping out this year as the number one colour globally. White overtook silver in 2011 as the most preferred vehicle color preference. Since then, white has continued to gain popularity on all vehicle types in most regions, while silver has continued to decline.”
The report shows that Africa prefer white cars even more than the rest of the world! With white making up 46% of all vehicles!
Source: News24