GWM wants a slice of the SA bakkie market pie
With the new Steed bakkie line-up, GWM is hoping that the brand will grow considerably in the single- and double-cab pick-up segments.
The new Steed line-up consists of three individual models; the trusty Steed 5 which is already a favourite among South Africans, and which continues in Single- and Double-Cab forms; the Steed 5E, to be offered as a Double-Cab only and; the flagship Steed 6 leisure Double-Cab.
These three bakkie models target different customers:
Steed 5: To be offered in Single- and Double-Cab form, and priced from R154 900 to around R230 000. Steed 5 Single-Cabs primarily target customers looking for a working vehicle, while the Double-Cab derivative offers a measure of lifestyle appeal at a very attractive price.
Steed 5E: Double-Cab only, and priced from just under R230 000 to around R280 000. The 5E is based on the Steed 5, but significant changes to its interior and particularly in the area of NVH control (noise, vibration, harshness) make it a more refined option that will also appeal as a family do-all.
Steed 6: Leisure Double-Cab only. Priced from just below R300 000 to around R350 000. Targets customers for whom an upmarket Double-Cab is a leisure tool and status symbol, and who demand modern conveniences and the latest safety features.