Mazda marks its anniversary with a new MX-5 edition
This year marked the 25th anniversary of the debut of the Mazda MX-5 Roadster. But the secret lies in the idea of the car – according to Mazda that is. Right from the first generation, Mazda’s philosophy for the MX-5’s development has remained the same: create a car that delivers true driving pleasure and is an irreplaceable partner for the people on board as well as onlookers – brightening and cheering their mood. This includes Mazda’s hallmark ‘Jinba Ittai,’ the feeling of oneness between car and driver, and the ‘Lots of Fun’ characteristics that go beyond driving pleasure.
On February 9, 1989 Mazda announced its two-seat open-top lightweight sports car, the MX-5 Roadster at the Chicago Auto Show. And now, 25 years later, Mazda is still continuing with the MX-5 legend.
Mazda announced that the secret lies in ”Jinba Ittai” driving. This has evolved and improved as technology advanced. It is an essential part of all the cars Mazda makes. The 25-year history of the Mazda MX-5 is the history of the pursuit of a unique driving feel in which the car and driver become one. It is also a record of the distance Mazda has traveled to establish its own inimitable style of driving pleasure.