Volvo reveals the new Volvo XC90 R-Design
The reveal of the all-new Volvo XC90 R-Design follows shortly after Volvo’s release of 1,927 individually numbered black First Edition Volvo XC90’s which were offered for sale exclusively online and sold out in 47 hours. Volvo has released the first images of the R-Design version of the all-new Volvo XC90, aimed at buyers looking for a head-turner that radiates a truly sporty and dynamic look.
“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”
R-Design is one of four choices in Volvo Cars’ reinvented trim level strategy and the exterior includes a number of distinguishing details, such as R-Design grille, front spoiler, silk metal window trim, integrated dual tailpipes, bright roof rails and mirror covers in matte silver. The 20-inch or optional 22-inch R-Design alloy wheels complete the stylish, dynamic look.
Inside, the sports seats and perforated leather steering wheel are accompanied by special R-Design gearshift knob, pedals, floor mats and illuminated tread plates. The driver also gets an exclusive R-Design leather key remote control.
Inscription and R-Design are two of the four trim levels. The Inscription package is designed for customers that want an elegant look and a luxurious experience, while R-Design has a sporty and dynamic aura. The South African line-up will consist of Momentum, Inscription, and R-Design derivatives.
The all-new Volvo XC90 is set to launch locally around July 2015. The R-Design derivative will follow shortly after. Full details, as well as pricing will be confirmed closer to the time.