White named the world’s most popular car colour for the 10th time

In news that will surprise abolutely no one, white has been named the most popular colour for cars worldwide for the 10th consecutive year.

According to a report by Axalta, a leading global supplier of liquid and powder coatings, more than three cars or 38% of cars built worldwide in 2020 were white. Interestingly enough, it is the third year in a row that 38% of new cars came in this specific hue.

The 68th annual Global Automotive Color Popularity Report also revealed that black is the second most popular colour with 19%, and grey came in third with 15%. Black holds steady year-on-year and remains a favourite in luxury vehicles. Grey increased by two percentage points worldwide and is at a 10-year high.

In fourth place is silver, which continues to decline in all regions and its popularity is now in the single digits at 9%.

The results of Axalta’s Global Automotive Color Popularity report are based on their analysis of 2020 automotive build data and are an indicator of current market trends.

“The consumer purchasing trends reflected in the report drive our development of innovative colors for the future,” said Nancy Lockhart, global product manager of color at Axalta. “We’re pleased to share this data with our customers and bring together our industry-leading color technology, deep market experience and trend data to work with our customers to bring dynamic colors to life.”

View Axalta’s full Colour Popularity Report for 2020 HERE.

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