BMW i8 ad gets an artistic angle [video]
Gus Van Sant, known as the director of Good Will Hunting, directed a trio of ads that makes the luxury of the BMW i8 transparent. Van Sant took the cliches of car-advertising and turned it into something very compelling.
The reason we chose this specific 1 of the 3-part ad is because this one features something that is seen rarely in luxury car ads- the active voice of a woman (and not just a woman wearing a designer outfit standing beside the car).
For the other videos click here.