Land Rover is not just a car company, their business focus extends to the lifestyle market too. Their new Defender is built to conquer harsh terrain but, what good is a capable vehicle if the passengers are not equipped to deal with the weather conditions outside?
Land Rover has teamed up with Musto to bring a range of durable clothing. Musto, like Land Rover, is a British brand established by former Olympic sailor and engineer Keith Musto. The brand focuses on apparel for sailing, equestrian, shooting, and rugged outdoor lifestyle pursuits. So, the joint venture with Land Rover for their Above and Beyond clothing range fits the bill.
Above and Beyond Clothing Collection
The collection includes tough flasks and water bottles, a foldable multi-tool to go to extremes, and a seam-sealed backpack with a 25-litre main compartment heat-welded Hypalon lashing points. Technical keyrings packed with pocket-sized tools, a water-resistant travel wallet and men’s and women’s reversible T-shirts complete the Above and Beyond range.
Paul Stoneham, Musto Executive Chairman, said: “Designing technical performance clothing is at the very core of our expertise at Musto and this partnership with Land Rover brings together two innovative British brands, both with a strong heritage. The Above and Beyond collection will provide adventurers of all types with the protection on the outside that will allow them to perform at their very best from the inside thanks to the state-of-the-art material technology, durability, and comfort of the range.”
The collection includes the Welded Thermo jacket with RECCO integrated reflective antenna to help rescue teams locate you in difficult terrain. The jacket also features PrimaLoft Aerogel-lined pockets that help keep mobile phones charged for longer. It’s not exactly cheap though it looks like it’s warm enough to handle the South African winters, there wouldn’t be a need to layer up, it’d be a t-shirt and jacket situation, which we like.
The Rodinia hybrid jacket has YKK Quickburst zip technology to transform it into a gilet in seconds. It also features PrimaLoft Black Eco insulation – a lightweight alternative to down layers that doesn’t compromise warmth, comfort or flexibility.
While we wait for the local launch of the Defender you can shop the Land Rover lifestyle clothing range here.
Images: Land Rover South Africa