Rafael Nadal unveils Kia’s new X-Men car at Australian Open
Kia’s global ambassador and a firm favourite in tennis circles, Rafael Nadal, lifted the cover off Kia’s latest ‘X-Car’ during the VIK handover ceremony at the Australian Open 2016. This is a one-of-a-kind Sportage CUV which was created in collaboration with Twentieth Century Fox and modelled on the X-Men character, Mystique.
It has a textured ‘tone-on-tone’ matte and gloss blue paint finish, racing wheels and tyres as well as red and yellow bodywork highlights.
The Sportage-based KIA X-Car is the company’s second show car project in collaboration with Fox, following the Wolverine-inspired Sorento that was shown at the Australian Open 2015.
Kia also supplies 110 courtesy vehicles to the Australian Open Organising Committee which cover more than 300 000 km transporting players, officials, event staff, fans, VIPs and media representatives throughout the tournament.
Tennis Australia CEO, Craig Tiley, said, “KIA makes an incredible contribution to the running of the Australian Open and I’m again very pleased to accept the key to the 100-plus fleet of KIA courtesy vehicles. The sight of the KIA cars ferrying players, officials, media and this year, for the first time, fans, around Melbourne, adds significantly to the tangible excitement and buzz the event brings to the city of Melbourne.”