The Rolls-Royce ‘Dawn in Fuxia’ – bespoke colour inspired by a beautiful flower
22 August 2017 – Rolls-Royce Motor Cars heralds a colour palette with more than 44,000 options for the most discerning patrons. However, there is one client for whom the available options are not enough. The Quail, an Automotive Experience, in Pebble Beach, California, renowned car collector Michael Fux added another Bespoke colour to this palette with the addition of his eleventh Rolls-Royce Motor Car commission to his personal collection. The Rolls-Royce ‘Dawn in Fuxia’ was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, as part of the company’s activities at the 2017 Pebble Beach Concours d’Elegance, the world’s premier celebration of luxury and automobiles.
The ‘Dawn in Fuxia’ is finished in a vibrant color matched to a flower that Mr. Fux found last year during his visit to Pebble Beach. Mr. Fux had just been presented with one of the first highly personalised Dawns in the world in his eponymous colour ‘Fux Blue.’ He then presented fuchsia petals from the Pebble Beach lawns to the Rolls-Royce Bespoke Design team with a challenge to them to create a second Bespoke Dawn. One year later he returns to Pebble Beach to see the end result in a familial ceremony presented by Rolls-Royce.
“When I commissioned my first Bespoke Rolls-Royce in 2005, I wanted something completely different than any of the other cars commissioned at the time. I knew the designers had a lot of creativity that I wanted to explore,” said Mr. Fux. “I love the heritage of the Rolls-Royce brand and I love these cars. I always challenge my fellow owners to push the Bespoke envelope.”
In total, Mr. Fux has commissioned ten other Rolls-Royce vehicles, each highly personalized to his exact specifications.
“Michael is a very special patron of Rolls-Royce Motor Cars,” stated Mr. Müller-Ötvös. “Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art.”
Also read: The new Rolls-Royce Phantom
In 2016, Mr. Fux took delivery of his first Dawn finished in ‘Fux Blue’ with a stunning Arctic White interior. Other colours he has commissioned remain in the Rolls-Royce Colour Collection reserved exclusively for Mr. Fux, which include:
- Fux Fuxia
- Fux Blue
- Fux Intense Jade Pearl
- Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone
- Fux Deep Purple
- Fux Candy Red
- Fux YellowEnds
Rolls-Royce aims to always cater to the individual client needs offering each a luxury and bespoke experience. In light of this – there is no length the designers won’t reach for to meet these requirements. General Manger of Rolls-Royce South Africa Marek Letowt says, “The most outlandish request we have received from a client has been to custom design the paint colour of a Rolls-Royce Phantom to match the Coconut Éclair wrapper found in Quality Street chocolates. This bespoke blue paint was developed and uniquely designed for our client.”
Via Rolls-Royce Motor Cars