Steenberg Vineyards partners with Jaguar Simola Hillclimb
The Simola Hillclimb is proud to announce that Steenberg Vineyards has partnered with the event as its official wine partner for the 2017 event.
Founded in 1682 by the feisty and courageous Catharina Ustings Ras, Steenberg was the Cape’s first wine farm and has come a long way since its humble beginnings. Situated in the cool-climate Constantia Valley, the oldest appellation of the New World Wine Regions, Steenberg Vineyards produces a range of much-loved wines through a process of environmentally considerate farming and dedicated winemaking. From vine to bottle, Steenberg’s wines are primed to produce an experience that evokes the unique terroir of the estate.
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Steenberg’s association with fast cars dates back to 1937 when the Grosvenor Grand Prix was staged on the Pollsmoor circuit which was situated adjacent the farm. “We are excited to get involved in the hype and prestige of fine motor racing, whilst re-living the excitement of our Estate’s flamboyant past,” said Caroline van Schalkwyk, marketing manager of Steenberg Vineyards.
“We are excited to get involved in the hype and prestige of fine motor racing, whilst re-living the excitement of our Estate’s flamboyant past,” said Caroline van Schalkwyk, marketing manager of Steenberg Vineyards.
“We believe that the Simola Hillclimb offers all car enthusiasts the opportunity to engage with and enjoy this scintillating sport, and now they can enjoy some fine Steenberg wines at the event too.”
“We are delighted to welcome Steenberg Vineyards to our partner portfolio,” said Ian Shrosbree, the event’s managing director.
“Steenberg is a premium wine and this partnership once again highlights that the Simola Hillclimb is the premium motorsport lifestyle event on the South African calendar, one which premium brands such as Motul, Bremont and now Steenberg want to be associated with.”
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Steenberg wines will be available in the private hospitality facilities and the public bars during the weekend.
An added benefit for Cape-based Hillclimb attendees, or visitors to the Cape, in the lead up to the event until 7 May will be able to take their proof of ticket purchase or e-ticket to the tasting room at Steenberg Vineyards and receive a complimentary Classic Tasting. Tasting room hours: Monday – Sunday; 10h00 – 18h00.
Source: MotorPress