Rolls Royce have designed the perfect SUV to tell the world that you’ve officially made it and that price tags no longer matter when shopping
The Rolls-Royce Black Badge made its first debut with the Wraith and Ghost models in 2016 followed by Dawn in 2017. With the introduction of the new Black Badge Cullinan, the Rolls-Royce stable is now complete.
At the Geneva Motor Show in March 2016, Rolls-Royce presented a new generation of super-luxury, the Black Badge. The highly dynamic and distinctive vehicles attracted new customers to the marque, reassured by Rolls-Royce in their bold aesthetic and uncompromising lifestyle requirements.
Rolls-Royce Chief Executive Officer, Torsten Muller-Otvos says, “Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort – that is highly dynamic and willfully rebellious in aesthetic – caused a great deal of internal debate.”
“However, once the marque’s designers, engineers, and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan” he adds.
This alter ego has been codified by a mathematical symbol representing a potential infinity placed within the interior. The marking is known also as a lemniscate was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane, and Rolls-Royce selected this hallmark for Black Badge to define its own pursuit of power.
The Cullinan in its silver badge appearance was launched globally in 2018, becoming the world’s super-luxury SUV designed to satisfy overwhelming demand from younger, adventurous clients. Combining luxury, practicality and off-road capability, the Cullinan delivered its promise of a driving experience that is effortless, everywhere.
Rolls-Royce SUVs has done its part in reaching a new group of clients looking for access to the world’s wildest places and enriching experiences, which the Cullinan has achieved. Now it is time for the Black Badge Cullinan to conquer new urban frontiers.
Black Badge Cullinan Exterior:
It is anticipated that many will opt for the Black Badge’s signature Black. Multiple layers of paint and lacquer are applied and hand-polished at least 10 times at the home of Rolls-Royce in Goodwood, West Sussex giving it a comprehensive surface finish process applied to solid paint color.
On the front-end lies the defining expression of Black Badge mascot, which has taken many forms throughout the marque’s history and is presented in a high gloss black chrome finish, creating the darkest Black Badge yet.
The ‘Double R’ badge on the front, side, and aft invert to become silver-on-black, while chrome surfaces such as the front grille surround, side frame finishers, boot handle, boot trim, lower air inlet finisher, and exhaust pipes are darkened. The vertical grille bars appear black but remain polished, reflecting the blackened surfaces surrounding them.
The all-new 22-inch wheels adopt the black color and are reserved exclusively for the Black Badge Cullinan. Its gloss black and polished design creates the perfect stage for the marque’s first red-colored brake caliper.
Black Badge Cullinan Interior:
Starlight Headliner has joined historical Rolls-Royce iconography such as Spirit of Ecstasy, Pantheon Grille and ‘Double R’ monogram. The presence within the Black Badge Cullinan intensifies the ambiance of the cabin, casting a low light over the lavishing leather seats that are presented in fine Black leather, hand-woven with 1344 fibre optic lights giving it a true reflection of the sky at night and eight brilliant white shooting stars that dart randomly over the front passengers.
Black Badge clients often use interior space to create dramatic high contrast color, so for Cullinan Rolls-Royce color and trim, designers created a bold new leather color, Forge yellow trim to offer as part of the brand’s collection.
As with all leather colors, this can be commissioned for the car’s Viewing Suite or incorporated into the design tailored to the client’s specifications.
The infinity lemniscate motif is embroidered into the fold-down rear armrest. This simple yet potent symbol is incorporated in the illuminated tread plates and engraved on the brushed, darkened steel clock case. The clock hands and instrument display needles are colored red, as a reminder of the car’s dynamic prowess.
Black Badge Cullinan Engineering:
The 6.75-litre twin-turbo V12 engine boasts a total output of 441 kW and has been sensationalized with the addition total torque of 900 Nm.
Black Badge Cullinan benefits from a Bespoke transmission and throttle treatment. The ZF (automatic transmission) eight-speed gearbox and both front and rear wheels work collaboratively to adjust levels of engagement depending on the throttle and steering inputs.
The changes to suspension components and settings add to the dynamic technologies that ensure appropriate balance. The result is extremely well mannered at low speeds and a vivid driver’s device when pressed.