Do you want to drive a BMW 2 Series for a year?
Is it your dream to own a BMW? You could get the opportunity to drive one for a year. BMW has launched a competition that could see you driving the recently launched BMW 2 Series for an entire year.
The digital campaign encourages BMW fans to participate in an interactive mobile phone competition. You need to download the “BMW Key” mobile app and engage with the brand by completing weekly challenges over a four-week period. Two challenges will be released weekly and a finalist will be drawn and announced on 5FM each week. In the final week an additional “wildcard” finalist will be drawn so in the end there will be five finalists who will compete for the grand prize…driving away in a BMW M235i for a year.
The competition closes on 24 April and a Drive Day will be held at Zwartkops Raceway on 16 May where finalists will have to compete in a number of challenges put together by the BMW Diving Experience team.
For more on this campaign visit http://bmw2series.co.za/ or follow @BMW_SA on Twitter or ‘BMW South Africa’ on Facebook or use the hashtag #BMW2Series.