Get ready for the 2015 International Joburg Motor Show
The 2015 Joburg Motor Show has been announced which will take place in a year’s time on 14 – 25 October 2015. The Johannesburg International Motor Show plays an integral role in the automotive business sector in Southern Africa and the theme for the business-to-business component of the show for 2015 will be “Placing Africa in the Driving Seat”.
Next year the winds of change will take place as change has transformed how consumers buy cars, how they relate to brands and how they interact with technology and the Johannesburg International Motor Show has embraced this change evolving from an information exchange to an immersive, experiential consumer engagement platform.
Visitors to the 2015 Show can expect awesome opportunities to interact with their favourite brands. Ride and Drive activities will provide opportunity for visitors to experience their dream cars in action rather than simply viewing a static display; the ever-popular 4X4 track will allow them to test the ruggedness and capability of their favourite 4X4 vehicles and there will be numerous opportunities to meet motoring personalities.
Leading the innovations will be the introduction of a Techno Lab showcasing future trends and technology and their impact on the automotive world. Another visitor highlight will the Show Theatre providing visitors with an “all access” pass to new events, unveilings of the latest models and a sneak preview of models yet to be introduced onto the South African market.
The 2015 edition takes a further step forward in the global marketplace with the joint venture entered into with global exhibition giant Messe Frankfurt acquiring a majority stake in the management company South African Shows. “This partnership ensures that the 2015 Johannesburg International Motor Show will be a true global showcase drawing on the Messe Frankfurt group’s international strengths and network whilst retaining a strong African identity in keeping with its heritage” says Pula Dippenaar, CEO of SASMF and Show Director for the 2015 event.