Graphic ‘First Kiss’ ad succeeds at lowering WC road deaths
EWN reported that a graphic TV commercial titled, ‘First Kiss’, has contributed to a reduced road death toll in the Western Cape.
The advert was broadcast during the weeks leading up to the Easter weekend, when a high number of road fatalities was expected due to drivers and passengers not wearing seat belts.
Read more: This graphic ad will make you want to wear a seatbelt this Easter!
The slogan, NO SEATBELT, NO EXCUSE appears at the end of the advert telling a sad but important story about a couple who jump in the back of a friend’s car to travel to their next destination.
All the passengers buckle up while one neglects to and rather focuses on getting to know his new partner as the driver heads off with them.
What happens next is predictable but the video shows just what happens if you’re in an accident without a seatbelt.
Watch it here:
(WARNING: GRAPHIC CONTENT!)
Although the commercial received much criticism, Western Cape Transport believes that the ad made an impact on reducing road deaths in May.
“Officials have also conducted seatbelt compliance surveys at four major Cape Town intersections and recorded a 27,5 percent increase in seatbelt compliance across the province since the start of the campaign,” said EWN.
Video via Youtube