Harley-Davidson ‘committed’ to electrification despite rumours

Harley-Davidson says it is "committed" to electrification despite the rumours

In the past, Harley-Davidson had a variety of electric concept models on display on the Future Vehicles page on their website,  and while these pages still exist, they have undergone significant changes that leave many questioning if the motorcycle manufacturer has changed its stance on electric vehicles.

The Future Vehicles page displays Harley’s upcoming products and it varies from market to market, Motorcycle.com reports that the US page listed several models including “the Pan America, the Serial 1 electric-assist bicycles, the High Performance Custom model, and Harley-Davidson’s electric concept models.”

At the time of writing, only these models listed above were still on display but over the last few months, several listings have been removed. The electric concepts page, however, still exists in a different place on the site but it now only lists one concept – the electric scooter.

The changes to the website suggest the company many be reconsidering their plans for electric motorcycles. Harley released its first electric motorcycle, the LiveWire, in 2020.


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It is the number one selling electric motorcycle in the United States, despite this, there were rumours that the company was planning to discontinue production, which they’ve denied.

The LiveWire speculation also stemmed from the changes to the Future Vehicles page. Harley responded, saying:

“As part of The Rewire, Harley-Davidson is no longer commenting on future products prior to their formal introduction. Harley-Davidson is committed to lead the electrification of motorcycles.

“As pioneers in the space, we are proud of the accomplishments of LiveWire to date, including achieving the #1 selling electric motorcycle in the U.S. and an extraordinary global response. We look forward to the bright future of electric motorcycles. We will be sharing more info along with our 5-year business strategy, The Hardwire, in early 2021.”

If the company is “committed” to the electrification of motorcycles, as they say, even if their focus is narrower than was initially planned, there seems to be nothing to worry about.

Picture: Instagram