How cool is the Peugeot foodtruck?
Peugeot unveiled its take on the food truck at a special preview hosted by popular Paris event venue Le Carreau du Temple. The vehicle combines innovative new experiences to deliver high-quality food on the go.
The Peugeot Foodtruck was dreamt up and designed by Peugeot Design Lab, the carmaker’s Global Brand Design studio, and dubbed Le Bistrot du Lion. The new restaurant on wheels will take up residence at Milan Design Week 2015 on 14 April, before heading to the French Pavilion at the 2015 World’s Fair, Expo Milano, where the theme will be “Feeding the Planet, Energy for Life.”
Cathal Loughnane, Head of Peugeot Design Lab, explains, “The end-users are always at the heart of all of our designs. For the Peugeot Foodtruck, we wanted to create a complete food truck experience, not only creating a kitchen for the chef but a restaurant and cafe for the customers. A lot of attention was given to opening up the kitchen and allowing the chef and food preparation to be as close to the public as possible. We also wanted to create a real sense of surprise as the compact Peugeot Foodtruck transforms into amphitheatre like dining space Le Bistrot du Lion”
The Peugeot Food Truck is compact and perfectly suited to an urban environment. Its short front and rear overhangs providing enhanced manoeuvrability, while its long wheelbase offers considerable load volume.
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