Jaguar Land Rover to be an all-electric brand by 2025

Jaguar Land Rover’s future appears to be all-electric after the manufacturer announced it plans to phase out internal combustion engines by 2025 on Monday, February 15.

The British luxury brand’s parent company Jaguar Land Rover, which is owned by Tata Motors, hopes the switch will prompt a more prosperous future for the 86-year-old brand, which still represents class for many but has struggled as of late.

This decision has come to light due to Jaguar facing the same challenges of chip shortages as other car brands are now currently.

The electric future for these brands involves moving the car production from Jaguar Land Rover’s Castle Bromwich factory east of central England of Birmingham to Solihull, according to the Associated Press.

Chief Executive Thierry Bollore indicated that the electrification of both Land Rover and Jaguar brands was central to the manufacturer’s “reimagine” strategy. “All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade,” he said in a statement.

“This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.”

Bollore added that the firm is “exploring opportunities to repurpose” the Castle Bromwich plant, and that it could be used for battery production.

Jaguar Land Rover plans to keep all three of its British plants open as they electrify their range, according to CNBC.

Jaguar Land Rover will be spending a total of $3.5 billion (R50 552 845 000)  on all its electrification technology and the development of connected vehicle services.

CNBC also confirms that the company seeks to develop hydrogen fuel cells for a future shift to hydrogen to power vehicles.

The manufacturer will have prototypes using hydrogen fuel cells on the roads of Britain by next year.

Car groups globally are looking at zero-emission strategies to meet the CO2 emission targets in Europe and China. Bentley Motors said in November that its model range will be fully electric by 2030, and just last month General Motors Co said it aims for a zero-emission model lineup by 2035.

Many countries announced bans on new fossil-fuel vehicle sales. In the UK, the ban should take effect by 2030.

Picture: Jaguar Land Rover