Kia Corporation has revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere in March.
EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity. At the center of Kia’s new design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.
“EV6, as the first dedicated Kia EV, is a showcase of human-centered, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” said Karim Habib, Senior Vice President and Head of Global Design Center.
The Opposites United philosophy is based on five key design pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’.
Bold for Nature is based on interaction with nature, informed by the details, shapes and proportions found both in the natural and human worlds. This design pillar creates organic, yet technical structures and finishes for vehicle interiors; exterior designs are characterized by a combination of clear and simple lines with bold, ever-changing surfaces.
Joy for Reason focuses on the feel and ambience of Kia’s future vehicles. Future designs will fuse the emotional with the rational, creating vehicles that influence the mood of passengers, by relaxing and inspiring. It will also influence the adoption of new organic materials and more daring colors, expressing a sense of youth and playfulness.
Power to Progress builds on the brand’s current design strengths. By drawing on and developing the skills and expertise learned throughout Kia’s recent era of design-led transformation, the designs and layouts of the brand’s future products will continue to evolve. Future designs will draw on experience and creativity to invent and innovate new designs.
Technology for Life embraces new technologies and innovations to foster positive interactions between humans and machines. The brand’s future vehicles will adopt a next-generation in-car user experience (UX) through design and innovation and advancements in lighting, feel and in-car connectivity – to help customers engage with their cars.
Tension for Serenity evokes the tension between opposing forces and creative contrasts, and recognizes the design equilibrium that comes from two opposing forces. It delivers striking design concepts that use sharp, highly technical details to create surface tension – and realize a harmonized, future-oriented design vision.
EV6 is the result of a collaborative effort between all three studios in Kia’s global design network in Namyang (Korea), Frankfurt (Germany), and Irvine (California, US).
EV6 will make its world premiere in March 2021, during a special online event.
Picture: Kia Motors Corporation