Land Rover to lead Springbok homecoming tour
Land Rover is the official partner of the Springbok champions, and a worldwide partner of the Rugby World Cup 2019, has welcomed home our winning squad and will be leading a Champion’s Trophy Tour roadshow around South Africa.
A fleet of Rugby World Cup 2019 branded Land Rovers together with the distinctive designed Springboks-liveried Range Rover Sport SVR that was revealed earlier this year, will join a convoy around the country, visiting seven major locations along the way.
In April, the custom Range Rover Sport SVR was revealed. Built and designed specially as a tribute to the Springboks rugby team.
The vehicle was developed in partnership with the South African Rugby Union (SARU) and Land Rover’s counterparts in the UK at Special Vehicle Operations and is the only vehicle in the world to be completed in the Springbok’s very specific green color.
Some custom touches inside include yellow shift paddles and stitching on the seats and the door panels. The interior lighting adapts to radiate a Springbok green glow.
The exact green hue was applied to Range Rover’s bare shell at the beginning of its build process at SVO’s dedicated paint facility in the UK. Springbok logos and yellow brake calipers finish off the exteriors’ visual enhancement and represent a heartfelt acknowledgment of Land Rover South Africa’s relationship with the Springboks team and an appreciation of partnership.
The planned RWC 2019 Champions Trophy Tour stops are as follows:
- Thursday, 7 November: Pretoria, Johannesburg, and Soweto
- Friday, 8 November: Durban
- Saturday, 9 November: East London
- Sunday, 10 November: Port Elizabeth
- Monday, 11 November: Cape Town
Land Rover first signed a vehicle partnership with the Springboks in 2017, and has supported Captain Siya Kolisi as a brand ambassador since 2013.
“Winning the Rugby World Cup 2019 has brought South Africa together in a way I’ve never seen before,” says Kolisi. “Now that the team is home, we look forward to sharing even more memories with fans all over the country.”
Marketing Director Jaguar Land Rover South Africa and sub-Sahara Africa, Lisa Mallett says, “Land Rover supports global rugby on every level. Here at home, we have been involved with local unions, clubs and rural schools to support rugby at its grassroots. Land Rover’s support of the Springboks, both on and off the field, is shared by our common values of determination and inner strength.”
Tina Pienaar-Smith, Sponsorship and PR Specialist, Jaguar Land Rover South Africa and sub-Sahara Africa, concludes: “We are so extremely proud of our national team, and look forward to developing even more legends in the future. Land Rover shares the same determination, passion, and tenacity as the Springboks and the capability and composure of our vehicles offer is mirrored by the players who put their heart and soul into what they do on the field.”
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Images: Motorpress