Lexus gets SA’s top photographer to photograph the all new NX
With the launch of any car, the car photography is as important as any other aspect of the launch – and Lexus has gotten South Africa’s top photographer to photograph the all new Lexus NX.
Lexus describes her as a person of ‘undeniable talent’, that has an ‘intriguing way of looking at the world’ and her ‘inimitable style’ are the qualities that make Merwelene van der Merwe’s photography not only outstanding but exceptional.
Merwelene has honed her talent and stretched her limits throughout twenty-five years as a photographer in a range of disciplines from fashion to advertising.
Car photography is somewhat of a departure for Merwelene who’s passion is people, but in the case of the Lexus NX, she was more than happy to take on the challenge.
“The fact that the NX was cloaked in that gorgeous, on-trend, ‘it’ colour Marsala (actually Morello Red), really helped it to pop off the canvas. There’s also a sensuality to this car that makes it the perfect photographic subject. It exudes an energy, an attitude, that’s often lacking in inanimate objects. I have to say that this is one corporate commission that has truly allowed me to express my creativity in an unusual way,” says Van der Merwe.