Mitsubishi has an affordable newcomer on the way
If you’re a first-time car buyer, this might be one to look out for! Mitsubishi Motors is gearing up for the debut of the all-new Mitsubishi Mirage in August 2014. Poised to take the fight to competitors in the budget- and youth-focused A-segment, the stylish new entry-level 5-door Japanese hatchback prides itself on providing fuel efficient, enjoyable motoring with particularly youthful appeal.
This will be the first time that Mitsubishi will be entering the A-segment of cars, and they are doing it with a fun, stylish fuel-efficient vehicle.
“Mitsubishi is renowned all over the world as one of Japan’s foremost automotive brands and we are on a resurgence in the South African market,” comments Wynand Pretorius, General Manager at Mitsubishi Motors South Africa.
“In this vein, we are taking a very strong approach on the viability of Mirage as an entry-level vehicle, specifically targeting a market where purchase price, fuel efficiency and ownership costs play vital determining roles in the buying process.” Mirage is acclaimed as the most fuel-efficient non-hybrid petrol vehicle available in the United States and the average fuel economy on the combined cycle is just 4.9-litres per 100 km.
What’s also impressive is that this promising Mitsubishi comes standard with features such as ”keyless” entry and an array of safety equipment including ABS, EBD and dual airbags.
The new Mitsubishi Mirage will be backed by Mitsubishi Motors’s comprehensive 3-year/ 100 000 km warranty. Full range details and pricing will be announced at launch. Is this set to become a South African favourite? We will have to wait and see.