Mercedes-Benz introduces new C-Class to local market
Locally-built C-Class offers new levels of looks, safety and performance.
There’s no end in sight to South Africa’s enduring love affair with Mercedes-Benz. The luxury car-maker this week introduced the new edition of its wildly successful C-Class range to the local market at an event in Johannesburg’s inner city, celebrating its strong links to South Africa amidst themes of improvement and renewal.
The C-Class is the most successful model series from Mercedes-Benz, and the new edition offers stunning new looks, class-leading safety and better performance than ever. The car boasts a redesigned front end, with new-look headlamps and tail lamps, while the electronics are completely new, with safety and driver assistance systems now at the level of the flagship S‑Class series. There are also new petrol and diesel engines across the range.
“South Africans just love the C-Class. This new model is our sportiest and most dynamic C-Class to date, and with its looks, safety and performance, we’re confident it’s going to appeal to a broader audience than ever before,” said Selvin Govender, Marketing Director of Mercedes-Benz Cars South Africa.
The new C-Class has strong South African links. Mercedes-Benz recently announced the investment of R10-billion to significantly expand the C-Class production plant in East London and to equip it for the future. The decision to have the new generation of C-Class (W206) produced in East London re-affirms the plant and Mercedes-Benz commitment to South Africa.
“This investment represents Mercedes-Benz confidence in South Africa and its labour force for our popular C-Class range,” said Johannes Fritz, CO-CEO of Mercedes-Benz South Africa and Executive Director of Mercedes-Benz Cars.
The global launch campaign for the C-Class, “Never Stop Improving”, which premiered in South Africa on 22 July, features local sprint sensation Akani Simbine and tennis legend Roger Federer, whose mother was born on the East Rand. You can check it out here.
Highlighting the campaign’s theme of “Never Stop Improving”, the local launch event was hosted at Johannesburg’s historic Rotunda, which was specially refurbished by Mercedes-Benz for the event. Mercedes-Benz also created a new multifunctional venue under the Rissik Street bridge, turning what used to be an empty space into an area that is now suitable for training presentations and gatherings.
Vehicle Pricing:
Sedan Coupe Cabriolet
C180 R586,500 C180 R666,000 C200 R793,500
C200 R613,500 C200 R766,000 C300 R884,000
C220d R651,000
C300 R716,000
Mercedes-AMG C43 Vehicle Pricing:
Sedan Coupe Cabriolet
R948,500 R983,500 R1,100,000