Rolls-Royce ‘Wraith – Inspired by Fashion’ in South Africa!
Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods – appointed to the customer’s exact specifications.
In this spirit, Rolls-Royce Motors was delighted to unveil, “Wraith – Inspired by Fashion” at the Bidvest Panalpina Logistics’ warehouse near OR Tambo Airport last week.
“Wraith – Inspired by Fashion” provides a modern take on grand tradition. Parallel to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque’s equivalent of the tailor’s atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.
Here, the Designers honed the aesthetic theme of the car, drawing inspiration from colour palettes, materials and techniques used in the world of high fashion. The result is an extraordinary interpretation of Wraith’s characteristic blend of power, style and drama.
Like the finest bespoke garments, beauty is found in the subtlest details. On opening Wraith’s coach-doors you will find a contemporary impression of the car’s classic Arctic White and Black interior colour scheme.
Beyond the traditional placement of embroidered headrests, seat stitching and piping, the accent colour has found an elegant new application via a striking two-tone composition steering wheel. A seamless stitch – a highly complex craft technique from the world of fine tailoring, was mastered and applied to the wheel by the craftspeople in the Leather Shop at the Home of Rolls-Royce.
The very finest garments are crafted exclusively from the most luxurious materials – with tactility, comfort and quality as important an attribute as the aesthetic of the piece itself.