This was the world’s most searched car brand in 2020

by Kirsten Jacobs

February 4, 2021

Toyota reclaimed its title as the best-selling car brand for 2020 after losing to Volkswagen Group five years ago, but their winning didn’t end there. The Japanese manufacturer has also been named the most searched car brand in the world for 2020.

A study conducted by Compare the Market reveals that Toyota dominated Google search terms over the last year, knocking 2019 titleholder BMW out of the top spot.

Compare the Market created a map that showcases 21 of the world’s most searched vehicle brands by analysing Google Trends data for the top searched vehicle brands for 158 countries on Google in 2018, 2019 and 2020. The total search volume for car brands in 2020 was around 88-million.

Toyota came out tops in 55 of the 158 countries, representing 34.8% of the total number of countries analysed. In 2019, the brand only scored 17.7% of the countries analysed.

“Toyota was among several brands that saw a boost in popularity in 2020, partly due to BMW experiencing a significant dip in search interest for many countries,” explains the comparison website.

“A possible reason why Toyota also sparked interest globally in 2020 was because of the extensive and unique range of vehicles that were announced and released. In December 2020, Toyota launched the C+pod – a new and compact electric two-seater vehicle. Other notable releases throughout 2020 included the new GR Yaris, a fully redesigned Mirai, and an expansion of the popular Corolla series with the new Corolla Cross compact SUV.“

BMW fell to second place in 2020 as it only topped searches in 34 countries. However, it remains the most-searched automaker over the three year period from 2018 to 2020. It scored 38.3% of all top searched in comparison to Toyota’s 31.3%.

Mercedez-Benz comes in third place once again, followed by Kia and Ford in fourth and fifth respectively.

“As was seen in 2019, some countries continue to search for locally manufactured vehicle brands. For three years running, Swedish company Volvo topped searches in Sweden. It’s a similar story in Japan, where Toyota proved most popular. More Italians searched for local manufacturer Fiat than any other, while BMW continued to dominate searches in Germany and Peugeot got people clicking in France.”

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