Toyota takes the lead in car sales
Even though domestic sales have plummeted 2.3% compared to June 2013, Toyota shows great resilience in a tough market and is taking the lead with domestic car sales.
The Toyota Hilux remains South Africa’s top-selling vehicle, with an impressive 2,933 bakkies finding a home during June – this achievement contributed to Toyota’s overall market leadership. The company recorded 9,825 sales in a stronger performing domestic market – this is 18.6% of the 52,837 total units sold in South Africa. From an export perspective, Toyota contributed 5,456 units (22.7%).
In its second month available to the South African public, Toyota’s affordable Corolla Quest recorded 1,009 sales, while the Toyota Quantum recorded another strong performance for the brand with 1,153 units sold. The Toyota Fortuner also achieved positive sales growth with 806 recorded sales; while the 11th generation Corolla continues its success with 960 units sold.
“The modest decline of 2.3% in overall domestic sales compared to June 2013 shows great resilience in a tough market marred by slower economic growth and exchange rate induced new vehicle price increases,” says Calvyn Hamman, Senior Vice President of Sales and Marketing at Toyota South Africa, adding that the industry forecast of 630,000 units remains plausible.