Toyota’s new diamond-style concept to make you fall in love with driving again
The Toyota C-HR Concept recently made its world debut at the 2014 Paris Motor Show. This concept hints at the type of vehicle Toyota is aiming to bring to market within the near future which Toyota sees as a credible stepping stone for the company’s next big innovation. The C-HR concept is the next rendition of Akio Toyoda’s promise, on taking over the presidency of Toyota, to build more emotional cars that make their owners fall in love with driving again.
According to Toyota, the C-HR Concept, a study for a stylish, lightweight and dynamic C-segment hybrid crossover, recaptures the design and packaging ingenuity that spawned the first RAV4, emulates the success of the Prius with a new version of the sophisticated, full hybrid powertrain technology and, inspired by the 86, targets new levels of dynamism and agility.
It has been conceived around a new platform designed to satisfy customers’ demands for state of the art handling and controllability. In conjunction, a new advanced full hybrid powertrain offers a uniquely engaging driving experience matched to 21st century traffic conditions, whilst delivering outstanding efficiency.
The Toyota C-HR Concept introduces a new, diamond architecture styling theme to the segment. Below a compact, sensual cabin profile, the lower bodywork has been sculpted to represent the surfaces of a precision-cut gemstone.
Also, the corners of the bodyshell have been cleanly shaved off. This both removes mass from the overall volume, and emphasises the powerful flair of the front and rear wheel arches, reinforcing the new crossover’s broad, planted stance from every viewpoint.
The front of the C-HR Concept not only represents a further development of Toyota’s Under Priority and Keen Look design identity, but also introduces new styling themes which hint at a future design direction for the brand.