Will.i.am helped design new Lexus NX
An ultra-stylish interpretation of the new Lexus NX, created by the musician, will.i.am, was revealed at an exclusive launch party this week in Paris as part of Paris Fashion Week. The Grammy award-winning artist presented his vision for Lexus’s first luxury compact crossover before performing a DJ set for invited guests from across Europe.
According to Lexus, the special edition NX 200t F Sport brings will.i.am’s flair and creativity together with the NX’s eye-catching striking angles. Featuring cutting-edge on-board technology, a sharply styled exterior and a sport design, the NX is aimed at younger, urban customers who value good design.
Talking about his special version of the NX, will.i.am said: “When I found out Lexus wanted me to be involved in the campaign, my first thought was, can I design a car with you? I am honoured to be launching my bespoke Lexus NX F Sport in Paris; this car is super fresh and incorporates my personal style. My point of view is the best kind of design will encourage other people to interpret that design.”
One of the most innovative features of will.i.am’s NX is its array of four 180° cameras which can capture panoramic photographs and video while driving. Built into the customised bodywork, they capture media that can be displayed instantly on the driver or passengers’ smartphone screens, via Bluetooth.
Will.i.am has added his own touch to the NX’s distinctive exterior, producing a lower, wider and more emphatic look. Inside, the car features a distinctive combination of brushed aluminium and contrasting soft materials to create a distinctive but luxurious ambience. The monochrome colour scheme is continued in the cabin to create a clean and cohesive look.
Watch the new Lexus NX / will.i.am ad here.