Your right car colour? App-solutely

The company has launched  “You Wear”, a new Facebook App that analyses your tagged Facebook photos to discover what colour you wear most, what that might mean about you and therefore what colour Fiat 500 best matches you and your personality. After scanning 25 of your most recent Facebook photos and producing a personality analysis and a car colour match, the App publishes the results … so your friends can see and play along.

The Fiat 500 comes in a multitude of funky colours – in fact, boasts more than half a million custom specification combinations. The You Wear App helps potential customers choose the Fiat 500 colour combos that best suit them.

The fun, fast and easy-to-use App can be found on Fiat UK’s Facebook page or at apps.facebook.com/fiatyouwear.

The Fiat 500 You Wear App has been developed in association with Karen Haller, a guru in the field of applied colour psychology. She examines the psychological traits that help define what colours people are attracted to and what it means about their personality.

“A fun Facebook App is a great way to find out what your favourite colour says about your personality and maybe find out something about yourself you may not have known. When you are spoilt for colour choice, as with clothes or a car with so many options like the Fiat 500, this App helps you find out what colour best matches your personality,” says Haller.

“In today’s world we want to be able to express ourselves, so it’s great that the Fiat 500 range gives us such variety of colour with which we can express our personalities. Other than your clothes, what else allows you to express your personality to the outside world and get noticed more than the car you drive?” she adds.

What’s next … an App that helps you choose your hair colour? Oh hold on! That’s already available too …

Text: Charleen Clarke.