Is the banning of this Audi R8 advert ridiculous?
One person’s complaint to the Advertising Standards Authority in the UK has Audi in a lot of trouble, over an advert that was considered “irresponsible”. The ASA stated that the ad was an “irresponsible depiction of speed”.
The advert, titled ‘The Eye’, illustrates a contracting and dilating eyeball as the driver of the Audi R8 V10 Plus accelerates and roars through tunnels and around corners.
The slogan for the ad, More focus. More drive, features at the end of the advert and the Volkswagen Group (Audi’s parent brand) suggests it to be an indication of driving concentration and performance.
According to autoexpressUK, the ad was shot at speeds below 30mph.
The ASA has ruled that the ad may not be shown on TV in the UK.
Video via Youtube: