How To Write A Solid Used Car Sale Ad
More and more people are opting to sell their car online rather than trading it in to a dealership. But there is a right way and a wrong way to go about selling your car online. Your ad should be descriptive, informative, honest, and include plenty of photos.
Be descriptive
“You will make your life a lot easier if you write a detailed and thorough description. The more clear and informative your ad is, the less time you will spend answering questions about your vehicle,” advises Thomas Williams, writer at UKWritings. Include the make, model, and body style of your vehicle. Write your vehicle’s mileage, color, engine size, fuel type, and transmission (manual or automatic.) If you’ve modified the vehicle, such as by adding an alarm system, raising the suspension, or buying high quality tires, include that. These modifications may be seen as a positive or a negative, depending on the buyer, what’s important is that they know. Make sure to include your asking price, and state whether the price is negotiable or firm.
Get out the facts
Anticipate possible questions and answer them in your ad. Explain why you’re selling your car; this is one of the most commonly asked questions. Be honest about the condition of your car, including things that might seem minor, such as that dent on the front passenger door. Discuss issues with the car, as those are a big part of a buyer’s decision. If you’ve kept a log of your car’s maintenance, mention that. People like to know what sort of work has been done to a vehicle. If you’re not the first owner of the car, inform the reader how many previous owners there have been. Include where the car was purchased and driven primarily, as these facts can have a big influence on the condition of a vehicle. Your goal is to clearly communicate all the information a buyer needs, so consider boning up on your writing, grammar, and proofreading skills. Write perfect ad content by accessing resources such as State of Writing, Via Writing, Boomessays, and My Writing Way.
Include lots of pictures
Visuals are the most important part of your ad. Your ad will get much more attention if you include photos, and the more the better. Not including photos will be a huge red flag to a buyer that something is wrong with your car. Take photos of the exterior, from multiple angles, and also some photos of the interior. It’s also a good idea to take a photo from the driver’s perspective, so the prospective buyer can imagine themselves driving the vehicle. Clean your car out before you take pictures, and take them on a cloudy day to prevent glare. If you really want to make your ad stand out, get creative and make a video. Film a funny video in which you show off your car and it’s features and you will get plenty of attention and inquiries.
Minimize cliches and abbreviations
Avoid speaking in cliches, or you will appear disingenuous. Writing “only driven by a little old lady to and from church and the grocery store,” will not help sell your vehicle. In fact, people will likely assume you’re hiding something and scroll past your listing. Keep your ad to the point and informative. Minimize the amount of abbreviations you use, people can easily lose track of what they stand for and get frustrated or misunderstand you.
Conclusion
Creating a used car sale ad doesn’t have to be difficult, if you follow a few basic rules. Be honest, be descriptive, avoid cliches and abbreviations, and include lots of pictures. Follow these tips to write a solid used car sale ad.
By Grace Carter. Grace Carter is a writer at Essayroo and Assignment Writing Service, where she manages content and proofreads submissions. Also, Grace is a tutor at Academized writing portal.