Jeep’s 2016 Super Bowl needs to be watched
February 9, 2016
The cast includes the likes of Steve McQueen, Marilyn Monroe, B.B. King, The Terminator and Jeff Goldblum. But it also features non famous faces as well.
“I liked the restraint it showed for the Super Bowl, to not use the typical tricks,” said Rob Reilly, Super Clio commissioner and global creative chairman at McCann Worldgroup. “Jeep could have easily shown driving footage or something similar, but they chose to show very little product and tell a great story.”
Source: Adweek
