The VW Amarok’s social test drive ad will move you!
What a way to get people to notice your brand! In this powerful advert, created by Ogilvy & Mather Cape Town and OgilvyOne, the Volkswagen Amarok is taken on a test-drive with a difference.
In an experimental campaign the video shows just how much the VW Amarok can take on: from carrying heavy loads over rough terrain to providing a smooth and comfortable ride while transporting basic supplies to struggling communities.
A test drive that matters
To give test drivers a better idea of how dynamic the car really is, the VW Amarok travels to communities in hard to reach places while the ad highlights the idea that ‘the Amarok Social Test Drive is not just any test drive, it’s a test drive that matters.’
Also read: You Can now get the Amarok double cab auto with rear-wheel drive
Watch the Volkswagen Amarok’s journey to deliver four one-ton loads of drinking water to Senekal in the Orange Free State, 256kms from Johannesburg, in this beautifully captivating ad:
Video via Youtube