New ‘Genesis’ luxury brand launched by Hyundai!
The new ‘Genesis’ brand to be launched by Hyundai Motors In December this year, aims to compete with the world’s leaders in luxury cars by 2020.
The six-model line up will be rolled out from December and features refined performance, athletic design and human-focused innovation. The Genesis brand aims to provide an elevated platform from which to deliver more premium vehicles.
The Genesis brand will be a stand-alone brand and will operate alongside Hyundai Motors. Aiming to capitalize on its success in the fast-growing global car market, Hyundai Motors will launch six new Genesis models by 2020 and hope to compete with the world’s most renowned luxury car brands.
The Genesis brand seeks to create a new definition of luxury, one that will provide a new platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis models will embody four key aspects:
- Human-focused innovation
- Refined and balanced performance
- Athletic elegance in design
- Hassle-free customer experience
“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy,”
said Euisun Chung, Hyundai Motor Company vice chairman.
Genesis models will have outstanding driving dynamics and design, with innovations tailored to closely meet the needs of customers.
The new model line-up will distance itself from the traditional technological overload of brand-focused competitors. They will choose to rather concentrate on a more personalized, hassle-free customer experience. Continuing the customer-oriented approach that flows through every Genesis model, sales and service staff will provide rapid and attentive service to customer’s requests.
To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, naming and emblem is being established. Genesis models will be badged with a new wing-type emblem, redesigned from the version used on the current Genesis model, to create an even more luxurious look.
This emblem cements the Genesis models as a collective family of luxury models under the Genesis nameplate.
The Genesis brand will also adopt a new alphanumeric naming structure. Future models will be named by combining the letter ‘G’ for Genesis with a number like 70, 80 or 90 – representing the segment.