The new Maserati MC20 received a prize for “Best of the Best” at the Red Dot Awards 2021 in the Product Design category. The Red Dot Awards is a global design competition which is run by Design Zentrum Nordrhein Westfalen in Germany. It assesses and selects exciting, functional, intelligent and innovative products globally since 1955.
Each year, the competition rewards excellence where product and brand design is concerned. A jury of 50 international experts chooses a product in fifty diverse categories, from fashion to accessories and from furnishings to vehicles.
Maserati CEO Davide Grasso stated: “Our mission was to develop a car that would be remembered in the future as the model that launched the Maserati New Era. And I think we’ve achieved our goal with MC20. Maserati is innovative by nature, powered by passion and unique by design: the new super sports car embodies all these values and is a watershed, the founding model of this new phase in the Brand’s history.”
The Mc20 was designed by the Centro Stile Maserati in Turin. The model is a mix of elegance, sportiness, style and sets a new Era for the brand itself.
Klaus Busse, Head of Maserati Design, added: “We are honoured to receive this coveted accolade, which recognises the work of an entire team who have worked hard on this unique project, creating a car that opens a new chapter in Maserati’s history.”
The main focus was the model’s performance which also showed its personality, with its aerodynamics and looks that make the sporty model unique. The sports car represents speed and Maserati’s future. The model was developed by the Maserati Innovation Lab and built at the historic Modena plant, the Maserati MC20 is a genuine all-Italian car.
With a new 470 kW, V6 Nettuno engine, the MC20 is able to accelerate from 0 – 100 km/h in under 2.9 seconds with a top speed of 325 km/h. The MC20’s engine was designed, built and developed by Maserati alone and uses a pre-chamber combustion technology that originates from Formula 1 engines.