Renault gets a sales boost of a lifetime
Renault South Africa has a big smile on its face. Why? Because like any other company, if your profit more than doubles from the previous year, it’s time to pop the champagne and celebrate. The marque grew private car sales by 92% in the first 6 months of 2014 (versus the same period in 2013) compared to a -7% decline (compared to 2013) as reflected by NAAMSA in its domestic car sales report.
“These are excellent results in spite of the bleak backdrop and demonstrate, more than ever, Renault’s staying power and its firm entrenchment in the South African car market. Our passenger car line-up is the freshest in South Africa and Renault is now the fifth most-sold, non-premium brand in the passenger car market dealer channel,” says Niall Lynch, managing director at Renault South Africa.
This sudden increase in Renault car sales is clearly because of the success of the new Clio, new Duster and the recently launched new Sandero, each of which now ranks among the Top 5 in their respective segments. Renault now seems to be one of SA’s favourite brands. The Renault Duster is already among the five most sold SUVs in South Africa.
“Following the launches of Clio, Duster and New Sandero, New Megane MY2014 will complete the renewal of Renault’s line-up,” says Lynch.