South Africans own part of Coetzer coveted vintage car collection

by Lucinda Dordley

December 9, 2020

South Africans own part of Coetzer coveted vintage car collection

A total of 276 car-lovers joined an online auction over the weekend to bid on the beautiful cars that once belonged to world-renowned vintage car collector Louis Coetzer. Bidders were both local, and from other countries, and a number of South Africans now own a piece of the collection.

The auction was hosted by High Street Auctions, and as reported by TimesLIVE, lead auctioneer Joff van Reenen said they had never seen a collection of its size before.

“We’ve completed our web traffic audit from the launch of the auction marketing campaign in late October to the final hammer fall of the sale on Saturday, December 5, and the numbers are SA auction industry record-breakers,” van Reenen said.

“The first to note is the massive online viewership of the auction itself. High Street’s virtual auction platforms live-streamed the six-hour sale from start to finish on Saturday, with a now confirmed global audience of just over 10,500 individual viewers.”

“Second is the pre-auction promotional video that was uploaded to various social media platforms a month before the sale. During that one-month period the video was viewed more than 600,000 times,” he also said.

A 1958 Mercedes-Benz 300 Dora fetched the highest price, and was sold for a cool R1-million.

Some of the highest bids of the day included R900 000 bids for a 1953 Mercedes-Benz 300 Adenauer W186 and a 1964 Mercedes-Benz 220 SE Coupe.

The Coetzer had set aside a 1973 Chevrolet Ranger two-door coupe, which was auctioned off to raise funds for charity. The car was sold for R130 000. It bears the emblem of a springbok on its bonnet and stopped being produced after the SA athletic association had a dispute regarding the copyright use of the springbok.
Picture: Twitter