According to a survey conducted by Gumtree South Africa on the differences between men and women when buying a car, SA’s leading carmaker, Toyota, was voted as the preferred car brand by both men and women.
27% of the women who took the survey chose Toyota as their mark of choice, listing favourite features such as reliability, maintenance, comfort and affordability when mentioning their favourite car brand. “This resonates extremely well with our brand pillars, as Toyota’s reputation for quality, durability and reliability clearly talks to the needs of these customers,” says Kerry Roodt, General Manager of Marketing Communications.
Toyota was also a favourite among the men, with 21% of them voting it as their preferred brand. Attributes such as power, style, class, engineering and trust were mentioned.
“We are delighted to have been voted as the preferred car brand by both men and women in this survey, and this reflects our commitment to all our customers to offer ever improving vehicles and outstanding service,” Roodt said.
Source: Toyota South Africa Motors