Peugeot Citroen to distribute for Opel in SA

Opel used to be one of South Africa’s top-selling car brands, but after being neglected and dumped by General Motors, that has changed.

Now, however, Opel may be able to find its feet again as it will now become the official brand distributor of Peugeot Citroen South Africa. Peugeot’s international parent company PSA purchased Opel from General Motors in 2017.

PSA has also merged with Fiat Chrysler Automotives (FCA) to form a new company called Stellantis, and while there are expected collaborations between Peugeot Citroen South Africa (PCSA) and FCA, it is not confirmed whether the brands will fall under the same umbrella in South Africa.

Opel is the third brand to be distributed by PCSA in South Africa, along with Peugeot and Citroen.

“It is a natural progression, as the three brands complement each other, each appealing to a specific customer profile,” said PCSA managing director Leslie Ramsoomar. “In addition, it allows our multi-brand dealers to have a single point of contact with the OEM”.

The company also, however, assures that there will be minimal disruption for dealers and customers.

“One of our focus areas for this year is training, with an emphasis on quality and customer service, working with the existing dealer network,” Ramsoomar added.

Picture: Opel